The other day when I was walking through the parking lot at Jimmy John’s, I noticed the ‘tag line’ on the van of a local carpet cleaning company. It said “When Quality Matters”. As I drove away with a ham sandwich that was made with freshly-baked bread, I couldn’t help but think how ridiculous that phrase was. I mean, even Jimmy John’s thinks that quality matters enough to ensure that a four dollar sandwich is made with quality ingredients.
Nonetheless, this carpet cleaner’s slogan got me thinking about “When Quality Doesn’t Matter”. And you know what, I’m at a loss. Sure, I guess I’m somewhat willing to give quality a pass when I get something for free or really cheap. And I’m sure you’ve probably been there too… something breaks or quits working and your first thought tends to be, “well, what did you expect for five bucks!?!”
But even then, buying something that’s cheap and doesn’t work still costs you. Not only do you waste the money you spent; on top of that, you also lose the value of your time and the opportunity cost that’s being incurred as you search and wait for an alternative.
When I was in college I had a landscaping company and I learned about quality the hard way when it comes to tools and equipment. It didn’t take long to realize why cheap rakes and shovels were so affordable… they were cheap. It turns out, one expensive shovel works better and lasts longer than two of the ‘more economical’ alternatives.
Of course, it makes perfect sense that any time you’re going to invest a quarter million dollars on a piece of equipment; you need to do your homework before buying such big ticket item. And at that level of spending, chances are you’re not just buying on price, right? Sure, the price has to be reasonable. But more than anything, the price tag needs to reflect the value that you’ll receive from whatever it is that you’re buying.
And when you finally decide to pull the trigger on one of these big purchases, who do you trust enough to drive it? Do you let any and all employees drive your newest and most expensive piece of equipment? I’m guessing you don’t. So why not? After all, these are the same people you trust to care for and work with millions of dollars worth of cattle and equipment throughout the entire day.
And yes, I’m realistic enough to know that not every employee you bring on-board is going to be a top-quality hire. Sometimes you just have to hire the best candidates available at a given time. But hopefully, once you get settled in with your newly-hired employees, you choose to dedicate the same amount of time developing them as you did when deciding on what piece of equipment or machinery to buy.
Ultimately, it doesn’t matter what you’re buying or how much you’re spending. Whether it’s equipment, animals, or the people you’ve hired and pay every day to take care of these assets… you count on quality.
Sure, the price you pay for quality tends to be a little higher than that of an alternative. But what are you really looking to buy? Something cheap, or something that returns the best value? Either way… quality matters.