A couple of weeks ago, I saw the ad that former Packers receiver Greg Jennings placed in a couple Wisconsin newspapers to say “thank you” to Packers Nation after he signed a big contract with the Minnesota Vikings. Sure, it’s tough to see one of your team’s top players go over to a rival team. But at the same time, it’s refreshing to see how classy some professional athletes are when they change teams.
Aside from his sincere message to Packers fans, one of the details that stood out to me in Jennings’ ad was his “signature phrase” that he started using a couple years ago when the Packers won Super Bowl 45. It’s a powerful message consisting ofjust two words, #BeGreat.
That’s it… Be Great. Two simple words that can apply to anyone, anywhere, regardless of what we do.
So what two words do you strive to live by every day?
Be Honest. Be Strong. Be Humble. Be Happy. Be Authentic. Be Gentle. Be Quiet. Be Careful. Be Nice. Be Original.
There are so many words that you could choose to put after the word “Be”.
But it seems like the word “Great” is a pretty versatile choice. Regardless of who you are and what you do, striving to “be great” can apply to every challenge you face on any given day.
Ultimately, every day you wake up you have to “be something”, right?
So what are you going to choose “to be” today? It’s up to you. But in the meantime, #BeGreat.

Great reflection and sharing Coach! Upon reflection of your great piece I would say “Be Great… Esto Dignus” Esto Dignus which translate “Be Worthy” is the motto of the Catholic boys group for which I’m the Chief Counselor. As I’m reflecting upon your well written article I’m thinking I you have created a new sign off signature challenge “Be Great… Esto Dignus” or for those that aren’t familiar with the Squires it will read “Be Great… Be Worthy”. Could four words have a more powerful message than these?
Thank you for your insights and impact Coach!!!!!!!!!
Thanks John, I appreciate the kind words. And thanks for your comment.
I like your ‘two-word’ addition. “Be Great” simply conveys a message for the way we live/give of ourselves. “Be Worthy” adds another dimension by including how our actions affect/interact with others (and God).