# Even Wal-Mart Will Fail

Source: https://dairycoach.com/even-wal-mart-will-fail/
Published: 2010-08-24
Author: Tom Wall

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Remember a couple months ago when you were able to squeeze out a little extra sunlight every night?  Unfortunately the days have been getting shorter and shorter for the past couple of months and will continue to do so until the end of the year.  And as every night comes and goes, we’ll hardly notice that today’s sunset arrived about a minute earlier than last night’s.  But then sometime in December, it hits us… it’s 5:00 and it’s already dark out! 

Just like your kids are growing up and your clothes are starting to fit a little tighter, life changes and leaves you wondering how everything went by so fast.  But in reality, life didn’t go by quickly at all.  Over the years, everything changed gradually, one day at a time.  And yes, you probably already knew that.  After all, you were there; growing and adapting to those changes as they transformed your life.

So how have you adjusted to the gradual changes that have affected and shaped your business and career?  Although some events have immediate and sometimes tragic effects on your professional life, most of your “work evolution” happens slowly over time.

Thirty years ago, if someone would have told you that Montgomery Ward’s would close nearly all their stores and eventually re-open online as *wards.com*, would you have believed them?  And today, would you believe someone’s prediction that another company will come along and unseat Wal-Mart’s reign of retail?  That’s hard to fathom, right?  But, when you recall your old history lessons and remember the saying “the sun never sets on the British empire”, hopefully you’re reminded that nothing is “too big to fail.”

So what happens to companies that eventually die off?  Of course, every company’s story is going to be somewhat different.  But just like every living thing must eventually die, all companies, including our own, will eventually meet that same fate.  No, there’s no need to get upset or worry about when that might happen.  The issue that*should* concern you though is what you’re doing today to adapt and adjust in order to prolong the inevitable.

So… how closely are you observing the details within your dairy and the world around you?  Are you paying attention to what your customers, your employees, your consultants, your neighbors, your vendors, your competitors, and your legislators are saying and doing?  Are you one of the innovators and leaders within your industry, or are you one of the followers?  Are you passionate about finding more productive and profitable ways to do ***everything***, even though you’ve “always done it that way?”

Just as summer is slowly giving way to fall, there are changes that are taking place within your business climate this very moment.  Whether these changes are global or local, internal or external, gradual or immediate; the world we’ve gotten used to is transforming and evolving every day.  The question is, “Are you?”