# It’s All About the Mission

Source: https://dairycoach.com/its-all-about-the-mission/
Published: 2017-03-09
Author: Tom Wall

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Call it over-simplification, but I think the following statement is absolutely true.

Most successes and failures are rooted in one word… “Mission”.

Do you know what the mission of your work/company/life is? Do you live it out every day? Does everyone on your team know what it is? Do they follow it?

Having a clear Mission is where it all begins. But that’s only half the battle. The real “mission work” is putting it first. Communicating *The Mission* and living it every day are the real challenges.

Honestly, I’m not sure I really know mine. I have a lot of “missions”, but if I’m being totally honest, I don’t have one clear, focused *Mission*.

More teams, companies, and relationships fail because The Mission that was previously the main focus of everyone’s efforts gets forgotten and replaced. Self-serving missions develop, and end up competing with The One True Mission. *The* Mission, gets replaced by *my* mission, *his* mission, *her* mission, and *their* mission. Relationships within the team become riddled with stressful conflict and confrontation because everyone is promoting and defending what they think is *their*, not *our* biggest priority.

So how do you go from “Mission Impossible” to “Mission Accomplished”?

The first thing to do is a one-time activity… Clarify *The Mission*. After that, it’s a constant, daily discipline. Every day, ask yourself and your team… “Are my/your/our actions all about putting The Mission first?” If the answer is no, it has to change.

The Mission is bigger than any one person, put The Mission first.