Like many successful business owners, Steve Jobs started Apple in his garage with a great idea, huge vision, and an eye for detail. One of the stories told about his obsessive eye for detail involves the design of the inside of his computers.
Not only did he expect Apple computers to look beautiful and simple from the outside, but he also expected his engineering and design team to achieve the same on the inside of the machine. It didn’t matter to Jobs that customers would never see it. His team was a group of functional artists. He wanted to make sure they understood that every detail of the art they created truly mattered.
Chances are you don’t walk around your dairy every day, obsessing over every detail. After all, who’s going to see everything? It’s not like you have visitors show up every day, right? Wrong.
Each day, your team comes to your farm and they see all of the details around them… until they eventually don’t. Day after day, we all get accustomed to our surroundings and just accept them as they are. At some dairies, clean and tidy is the standard. At others, weeds and garbage is normal.
This week, take a walk around your entire dairy and try seeing it as a visitor would. Use the bathroom, sit down in the break room, go around the back of your barns. No, your visitors won’t get an all-access pass at your farm, but your employees do.
Good or bad, your farm’s appearance sends a message to your employees. In the end, it doesn’t matter if “anybody” is going to see it. Your team does, and they’re everybody who matters.